Fundraising during a natural disaster

Source: http://www.prcs.org.pk/Pakistan%20Red%

Source: http://www.prcs.org.pk/Pakistan%20Red%

Fundraising during a natural disaster is pivotal. A natural disaster can occur at anytime and you never know what’s going to happen after that. There might be thousands of homeless people and you don’t know if you are going to have the basic necessities to survive after the disaster. Hence, it is always better to be aware of the fundraising strategy during times like these.

Regardless of whether or not you have been affected by the disaster, you can still make a difference to the life of others. If you are considering an online fundraiser then technology and communication will be the key. You will need electricity, internet access, cell phone and a computer to carry out an effective online fundraiser.

It isn’t just you who needs to have these facilities but everyone involved in the campaign must have these facilities. Another important thing is that your fundraising should be aimed towards helping people get back on their feet.

Immediate shelter and food will be provided by Red Cross and other organizations and unless the disaster continues for an extended run, the basic needs of the people will be met. Since it is difficult to convert the funds generated online into emergency supplies, you can continue with that once everyone is safe and able to communicate. There will be a lot more people willing to donate once the communication networks have been restored and people will be willing to support the cause.

Strategy

Set expectations for donors

It is pivotal to remind all the donors that it can take a long time to overcome natural disasters. The donors should be made aware of the importance of their financial support and how it could really help shape someone’s life. Moreover, the donors need to understand the fundraising process could continue for a long period of time depending on the nature of the disaster. Encourage people to make regular donations if they can’t afford to make a large donation at once. You should let people know beforehand that the fundraiser will be extended depending on the needs.

Scale the fundraiser

Despite the fact that you would want to help everyone affected in the disaster, it might not be possible. People are more willing to donate when the funds are directed to a particular project. Hence, it is important to scale your fundraiser and pick a project. For an instance, If the infrastructure of a school has been destroyed, you could raise funds for that. You should clearly identify on your page that the school has been destroyed and clearly identify the amount required to restore the infrastructure. People will be keen to support the cause when they know where their money is going. Supporting a project is more realistic and it can be completed. Once you are done, it will help build credibility and you will attain a sense of achievement and satisfaction.

Maintain a list of donors

Whether it is your 1st time or your 50th time, you have got to maintain a list of your donors. You must update the list of those generous people who have supported the cause. These donors are likely to play a key role in your future fundraisers.

Go Viral

Your donors will play a major role in spreading the word about your fundraising campaign. However, it’s pivotal for you to make most of the social media and make your presence felt. Make a page on facebook and other networks and invite people to support the cause. Share the pictures of the good work you have done and encourage people to join the cause.

Building trust is the key

It is important to note that building trust and credibility will play a key role in bringing you donations. Some people avoid donating simply because they are not sure if their money will be used for the right cause. It’s your job to do everything to build trust and attain the confidence of your donors. You can do that by keeping them updated regularly, maintaining strong relationships and providing them with evidence of exactly where their money has been spent.

 

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Sohaib Rubnawaz

Sohaib is a highly self-driven and passionate individual who wants to work with a progressive organization where he can learn and develop his skill set. He is currently pursuing his Bachelor in Business Administration from Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology in Karachi, Pakistan. He has worked with various organizations as an intern and as a campus ambassador while he has also worked with the United Nations as an online volunteer.

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About Sohaib Rubnawaz

Sohaib is a highly self-driven and passionate individual who wants to work with a progressive organization where he can learn and develop his skill set. He is currently pursuing his Bachelor in Business Administration from Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology in Karachi, Pakistan. He has worked with various organizations as an intern and as a campus ambassador while he has also worked with the United Nations as an online volunteer.

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